The brand based in houston texas was introduced by converted rice inc which was. The name uncle ben referred to a gulf coast rice farmer who was only known by ben.
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Uncle ben s products are sold worldwide.
Uncle ben history rice. It all began with the development of the original converted brand rice by erich huzenlaub and gordon harwell. In response to criticism that its logo and name perpetuate racial stereotypes uncle ben s will evolve its visual brand identity mars the owner of the brand of rice products said this week. Mars formed a partnership with the duo and they began supplying.
The name uncle ben came from an african american farmer in texas who was renowned for his high quality rice. The makers of uncle ben s have a long rich history of producing premium quality rice. According to the brand s website gordon harwell and his partner who co founded the.
Learn the secret in this vintage commercial from 1950. Uncle ben s is the brand name of a partially boiled rice product which was first introduced in america in 1943. In 1942 forrest e.
The story of how the company came to be dates back to over 80 years ago in the usa. Uncle ben s owner mars is planning to change the rice maker s brand identity one of several food companies planning to overhaul logos and packaging that have long been criticized for. Announced wednesday saying it will evolve the brand away from the iconic photo of an african american man and steer clear of.
Uncle ben s is a brand name for parboiled rice and other related food products. Ben reportedly won a number of awards for the quality and yield of his rice crops. Today more than 60 years later it has the largest share among branded rice in the united states and it s the 1 rice brand.
As for ben himself the name uncle ben apparently comes from a real african american rice farmer from houston texas who was well renowned for his rice. In six short years uncle ben s original converted brand rice became the 1 packaged long grain rice in the united states. Uncle ben s was first based in houston texas.
Uncle ben s rice will be renamed parent company mars inc. How does uncle ben s converted rice help grow healthier bodies. The brand was introduced by converted rice inc which is now owned by mars inc its headquarters are in denver harbor houston texas uncle ben s rice was first marketed in 1943 and was the top selling rice in the united states from 1950 until the 1990s.
The uncle ben s story. He delivered to food buyers a high quality rice in the 1940s. Uncle ben s about page.
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