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Title : Aunt Jemima History Racist
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Aunt Jemima History Racist

The aunt jemima brand will change its name and remove its image due to racist connotations but consumers are now asking if other brands including uncle ben s will follow suit. For years the smiling image of aunt jemima found on pancake mix syrup bottles and breakfast food boxes nationwide has courted controversy for its racist history.

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Many posted threads of the brand s racist history and how it originated in slavery and minstrel shows.

Aunt jemima history racist. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history. Aunt jemima is finally giving its racist branding an overhaul. Up until today aunt jemima touted its history with pride.

But as well known as aunt jemima products might be the racist origins are not. On the brand s website. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.

Across social media in the previous days people had been criticizing the aunt jemima brand for perpetuating racism. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant. Her skin is dark and dewy with a pearly white smile.

Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. The longstanding brand which has been in existence since 1889 is centered around the name and photo of a black. Ap by david lazarus business columnist.

The indisputably racist aunt jemima brand and its bewildering longevity speaks to the power of marketing in reinforcing offensive stereotypes. Some encouraged people to start shopping other syrup brands particularly black owned ones.

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