Aunt jemima brand scrapped by quaker oats because of racial stereotype history this is an injustice for me and my family. This is part of my history sir larnell evans sr a great grandson.
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Aunt jemima s move has prompted some critics to argue that removing the logo would be erasing the legacy and success of the brand s original model nancy green.
History of aunt jemima fox news. Aunt jemima is being rebranded with a new name and image parent company quaker oats has announced acknowledging that the face of the brand was based on a racial stereotype. Aunt jemima brand scrapped by quaker oats because of racial stereotype history the products will stop carrying the aunt jemima image by the end of 2020. Richard was the face of aunt jemima from 1925 to 1940 a texas cbs station reported noting signs into the town say home of lillian richard aunt jemima in 1995.
The aunt jemima image has evolved over the years to meet socially acceptable standards of the times but the brand could not shake its history of racial stereotypes and connections to slavery. Aunt jemima brand scrapped by quaker oats because of racial stereotype history this is an injustice for me and my family. But the real history of green and the aunt jemima brand tells a different story.
Uncle ben s rice may be getting a new logo after quaker foods announced it would be changing the name and image on its aunt jemima brand in a bid to make progress toward racial equality. And their answer is to erase my great grandmother s history the family of lillian richard a native of hawkins texas also spoke out against the rebranding decision. The first aunt jemima image was based on kentucky native nancy green a civil war era slave from mount sterling according to the louisville courier journal part of the usa today network.
Wjw quaker oats has announced that the aunt jemima logo will be removed and the breakfast brand renamed as its origins are based on a racial stereotype the company announced in a. This is part of my history sir larnell evans sr a great.
Family Of Woman Portrayed As Aunt Jemima Opposes Rebrand Saying We Do Not Want That History Erased Marketwatch
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