In response to criticism that its logo and name perpetuate racial stereotypes uncle ben s will evolve its visual brand. Is one of the world s leading marketers of rice.
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The character of uncle ben is based on the story of an african american farmer from texas usa who was renowned for his.
Uncle ben s logo history. How long has uncle ben s logo been around. Uncle ben s products are sold worldwide. June 21 2020 at 1 37 p m.
The uncle ben s brand was launched in 1947 under its current name. The image of uncle ben itself is based on that of a hotel employee. Uncle ben s is a brand name for parboiled rice and other related food products.
Announced wednesday saying it will evolve the brand away from the iconic photo of an african american man and steer clear of. A subsidiary of mars inc uncle ben s inc. It boasts an estimated one fourth of the united states market for dry rice and ranks number one in great britain and france.
The brand was introduced by converted rice inc which is now owned by mars inc its headquarters are in denver harbor houston texas uncle ben s rice was first marketed in 1943 and was the top selling rice in the united states from 1950 until the 1990s. Butterworth s reveal plans to rebrand. A look back at their racist origins published.
Logo history company history recent logo. Aunt jemima uncle ben s cream of wheat mrs. Uncle ben s signature logo which has appeared on orange boxes of rice for decades may soon be removed.
Starting with u uncle bens logo history uncle bens recent logo. The label and logo however is based on a fictitious picture of uncle ben as no authentic picture or photo was ever taken of the legendary rice grower. Uncle ben s owner mars is planning to change the rice maker s brand identity one of several food companies planning to overhaul logos and packaging that have long been criticized for.
Uncle ben s rice will be renamed parent company mars inc. The label and logo name were based on the local farmer uncle ben whose rice plants in the area around houston were tended with great love and care in order to produce such a high quality product. On wednesday mars inc the parent company of uncle ben s.
Mars explained on its website that uncle ben is a fictional character whose name was first used in 1946 as a reference to an african american texan.
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